万豪透露关于合并SPG后的运营计划

Bloomberg News最近采访到了万豪全球品牌工作室的工作人员，她告诉了记者万豪未来的规划。

Many industry insiders assumed that the company’s three “soft” brands—brands that are made up of independent properties—would be folded into one group under one umbrella. But Luxury Collection (with such properties as the Gritti Palace in Venice or the Palace in San Francisco), Tribute Portfolio (which includes the Royal Palm in South Beach), and Autograph Collection (Pier One Sydney Harbour; Atlantis Paradise Island) all remain in place.

万豪可能要整合他旗下的三个“软”品牌。

Generally, though, Marriott is identifying two main types of luxury travel personas. It’s characterizing Ritz-Carlton, St. Regis, and JW Marriott as “classic luxury,” while the other five brands are considered purveyors of “distinctive luxury.” This is largely an indication of style: traditional and business travel-friendly (“classic”) vs. modern and boutique-y. Dip down below the luxury tier, though, and some of those characterizations blur a bit.

万豪酒店集团计划将旗下酒店分为两个不同的类型。以丽思卡尔顿、瑞吉以及JW万豪当做豪华奢侈品牌，其他的酒店将会被当做特色奢侈品牌。

SPG旗下酒店也将会很快纳入这两个类型之中。

The only concession Edmundson was able to make about the SPG/Marriott Rewards loyalty program was how hard it will be to solidify. Just as tech infrastructure will require a lot of untangling, so will the terms of a new, joint loyalty program. Edmundson says this is “no trivial thing,” and Marriott is not anywhere near revealing new terms just yet. We do know that the two programs will operate independently until at least 2018, however. 

万豪和SPG品牌的融合虽然艰难，但是会一直做下去。并且将来融合成一个全新的忠诚计划。

 小编认为：说不定哪一天住W 酒店就能参加万豪酒店的活动了呢！